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POWERLEAGUE

The BRIEF
Get retired men to play Walking Football with Powerleague.

The AUDIENCE

They live and breathe football, but due to health and mobility factors are not as physically fit as they used to be. They keep their connection to the game alive by going to the pub.

The INSIGHT

Pubs are closing down left, right and centre, therefore leaving voids in communities and at the core of these mens’ lives.

The Idea
Create a new football league promoting friendly competition between local, pub run teams and by turning pubs into football clubs.

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UTILISING A PUB IN THE DAYTIME CAN BOOST ITS SURVIVAL RATES

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