JET2HOLIDAYS

The BRIEF
Get London based couples to go on city break holidays with Jet2.

The INSIGHT

Couples in London are so busy that they struggle to spend quality time with their loved ones, even if they do formalise weekly ‘date nights’.

The Idea
Introducing Date Week, a way to position package holidays as the perfect way to have date night every night.

Imagine date night every night. Transport, cooking, cleaning, absolutely everything covered, giving you and your partner the space and time to unwind, actively be a bit more mindful and ultimately become closer and stronger as a pair.

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