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Dinner time with young children is a mission. Not to mention how hard getting them to eat healthy is too.

The Idea

To create Morrisons Eat-Alongs, an interactive way to help families eat the most fresh and healthy food, making dinner time less stress-inducing.


A sponsorship with the likes of Disney or BBC will see children eating fruit and veg alongside their favourite characters, e.g. eating carrots with the Sven from Frozen or enjoying fruit with Mr Bloom.